Volkswagen is presenting the New Bora in a dual world premiere at Auto China 2008 in Beijing. The New Bora is to be recommended especially for families as a practical, high-end, versatile and dynamic companion for every day of the year.
The new models should contribute to further solidifying Volkswagen’s successful position as market leader in China. In 2007 the Volkswagen brand sold more than 780,000 vehicles – a new record. At the same time, this sales record validates the Volkswagen strategy of systematically bringing German knowhow into harmony with Chinese culture.
At its market introduction, FAW Volkswagen will be offering the New Bora with two modern Euro-4 gasoline engines. Both engines are distinguished by very refined performance and low fuel consumption. The four cylinder engines can be paired with a six-speed automatic (Tiptronic) as an option.
The new sedan will therefore advance to become important building blocks in Volkswagen’s “2018” brand strategy. The declared goal here: to increase global sales to 6.6 million cars annually within the next ten years. In a world premiere, the FAW Volkswagen joint venture is presenting the New Bora at Auto China 2008 – a very independently designed mid-class sedan with first-class workmanship. This successor to the successful Bora was once again systematically adapted to the wishes of Chinese customers. Visually, German and Chinese design influences merge in this front-wheel drive car.
Clearly indicative of Volkswagen ‘design DNA’ are characteristics such as the muscular and clear modulations, an unmistakable C-pillar, the trapezoidal line of the headlights, the typical V shaped radiator grille that is integrated in the lines of the engine hood, and the car’s timeless impression.
Simultaneously, the New Bora takes on Chinese elements like the lion dance in its prominent visual alliance of headlamps, radiator grille and bumpers. The design of the rear corresponds to that of the front mask. No less typical is the high waist line, which emphasizes – from a purely visually perspective as well – the excellent passive safety of the New Bora.
Also typical of Volkswagen are the New Bora’s impressive quality of workmanship, high level of active safety, great comfort, intuitive controls and very good interior space. Its size classification: with a length of 4,540 millimeters and a width of 1,775 millimeters the New Bora is close in size to the European Jetta. The height of the Volkswagen is 1,467 millimeters. One reason for the extraordinarily good interior space is the car’s long wheelbase of 2,610 millimeters. The 450 liter cargo area also offers multi-variable utility.
New Bora – two equipment lines
The New Bora will be available in the two equipment lines “Trendline” and “Comfortline”. Even the base version, the “Trendline”, has standard features that include ABS, driver and front passenger airbags, power steering, power windows, climate control system and a CD-Radio (MP3-capable). Also on-board in the New Bora Comfortline are 15-inch alloy wheels, sliding sunroof, chrome package, anti-theft warning system, cruise control and parking sensors. In addition, the top version is differentiated by an extended list of optional features. They include leather seats, side and head airbags and a navigation system.
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