We are going after what I am calling unpretentious luxury-seekers. They like near-luxury, they like great things, and they are willing to pay for them," said Susan Docherty, vice president of Buick-Pontiac-GMC. "But from a personality standpoint, they like something that is a little more understated."The redesigned 2010 LaCrosse offers such upscale accoutrements as contrasting thread and French stitching on the instrument panel, power-operated rear sunshade and cool blue ambient interior lighting.
The new LaCrosse is aimed at Lexus ES 350 and Toyota Avalon customers, along with owners of the Buick Enclave crossover who have an imported sedan in their garage, said Docherty. Sales of the LaCrosse begin this summer.
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