2011 Buick Regal First Drive

2011 Buick Regal Picture

2011 Buick Regal Picture

This Regal, shot by GM's photographer, is a lot cleaner and prettier than that taped-up Opel we actually drove.

2011 Buick Regal Picture

Swap the Buick badge for an Opel one and you've pretty much made yourself an Insignia.

You see, one of the vehicles that we recently drove around southeastern Michigan was actually an Opel Insignia, a straight-up European sedan that we wrote about when we drove it in Europe. Two of the other vehicles we drove were Opel Insignias with the suspension settings that the U.S.-market Buick Regal will use when the model goes on sale here next spring. One was equipped with a six-speed automatic and one carried a six-speed manual, both of which will make it to American showrooms. What we didn't drive was the vehicle that Buick had on hand that actually wore Buick badges.

But, you know what? It doesn't matter. So close is the Regal to the well-loved Insignia in mechanical specification, appearance and basic demeanor that badges don't really mean much.

And with this foray into sporty sedans, Buick must be desperately hoping that badges don't mean much to prospective buyers, either. Because to the people who are shopping the Acura TSX and Volvo S60, the Buick name is, well, it's not currently even close enough to be in consideration to have even a negative impression.

It reminds us of an old Jon Stewart joke in which a Canadian friend approaches Stewart with what he claims is a common question up there in Canada. That is, what do Americans really think of Canadians? After a long pause, Stewart answers, "Um, we don't."

Like Discovering a $50 Bill in Your Coat Pocket
Like the 2004-'06 Pontiac GTO and the 2008-'09 Pontiac G8 before it, the 2011 Buick Regal is a kind of found-money car for General Motors in that a nearly identical car already on sale somewhere else in the vast GM universe turned up with just the right credentials for a slot in the North American market. Unfortunately the GTO turned out to be a $5 bill instead of the $50 bill the company hoped for and the G8, well, rest in peace, brother.

We think the 2011 Buick Regal has the best chance at success of any of them, not the least because we think GM isn't going to kill Buick any time soon and unlike the GTO, the Regal doesn't look like a half-used bar of soap.

We can't say how potential buyers will react to this genuinely attractive, Euro-style sporty sedan from the geriatric division of GM. What we can say is, if Buick can somehow convince people to test-drive the thing, the Regal's got a good fighting chance at success. Or, let's say, if it fails, it won't be the fault of the car.

Those Boisterous Euros
We were lucky to start our day of driving in the fully Euro-spec Opel Insignia, powered by the same basic turbocharged, direct-injection 2.0-liter inline-4 that will be the optional power plant for the Regal. The Insignia is a nice piece, solidly put together yet nimble thanks to trusty, linear steering. It feels relatively lightweight, at least compared to the German sedans that are a step or two up on the prestige scale. Like other sedans direct from the roads of Europe, though, the Insignia isn't ideally suited to the crappier selection of American roads. On our warty byways, the Insignia's suspension feels awfully busy, noisy and simply too stiff for duty in a luxury-brand midsize sedan. Nevertheless, the Insignia's body is well controlled over the undulations on its MacPherson strut front suspension and multilink rear suspension.