We weren't expecting this, especially from General Motors, which was forced to sell cars and trucks last month amidst rumors of impending bankruptcy (something that came to fruition as soon as the month was over). Despite this, GM posted a decrease in sales volume of only 29.55%. Sure, GM's sales decreased last month compared to May 2008, but they decreased at a far slower rate than its major Japanese competitors: Toyota (-40.72%), Honda (-41.46%) and Nissan (-33.10%). Plus, check out the chart below and you'll notice that GM's top four performing brands – Chevy (-23.74%), Cadillac (-39.86%), GMC (-22.13%) and Buick (-16.98%) – are the same ones that will be transferred over to New GM after it emerges from bankruptcy, which is certainly a good sign.
Ford Motor Company performed best of the mutli-brand manufacturers with a sales slide of only -24.25%. The Blue Oval was helped by new product offerings like the redesigned 2010 Ford Fusion, Mercury Milan and Lincoln MKZ, as well as an unexpectedly strong sales performance by Lincoln, which was the only brand this month that recorded a sales increase (credit the new MKS and a 103.3% increase in Town Car sales).
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