Wednesday, February 11, 2009

Maybach exhumes long-dormant nameplate for new super-lux model

Maybach Zeppelin
Maybach Zeppelin
Maybach Zeppelin

One of these days, the guys at Daimler headquarters in Stuttgart will realize that, to make Maybach a success, the marque is going to need to do more than revive some old names and slap 'em on an oversized version of the old Mercedes S-Class. Until then, however, it's full speed ahead on the current course, as Maybach is poised to unveil Zeppelin editions of its current models.

Reviving the old nameplate of the original Maybach's top-spec model, the new Zeppelin is little more than a pricy trim package. €406,000 (about $525k USD by today's rates) gets you a Maybach 57 Zeppelin, while the larger 62 commands a €473,200 ($612k) sum. In exchange, you get some unique 20" dark chrome rims, the requisite special badges, dark red tail lights, vertical exhaust outlets, special leather upholstery ("California beige" with "Stromboli black" stitching), piano lacquer trim, a set of silver champagne flutes and a plastic fragrance dispenser.

Maybach says they'll only make 100 Zeppelin editions, but remember: that's a maximum, and we'd be surprised if they actually sold that many.

[Source: Daimler]

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