Mainstream automakers are faced with the reality of improving the efficiency and cleanliness of everyday vehicles, but companies like Porsche and Lamborghini say drastic change would effect the underlying character of their products. Ferrari apparently doesn't feel the same way, as the exotic automaker has pledged to cut emissions 40 percent by 2012. Like most other automakers, Ferrari plans on tackling its emissions problems on several fronts. It will improve the efficiency of its current powertrains, add new engines, possibly including a turbocharged V6, and bring a hybrid to market that could incorporate Ferrari's Kinetic Energy Recycling System (KERS) employed on its F1 cars, which uses a CVT connected to a flywheel that stores energy under braking. Prancing stallion president Luca Cordero di Montezemolo told a German newspaper that the hybrid Ferrari would be available around 2015. If anybody can make a hybrid supercar that is entertaining, efficient, exotic, and extremely fast, we're betting on the guys and gals over at Ferrari.
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