Like most other manufacturers doing business in the U.S., Honda has been caught by surprise by the sudden shift in demand to smaller cars. When the Fit debuted in the U.S. two years ago, it proved more popular than expected then and allotments were increased for the upcoming redesigned 2009 models. However, the spike in fuel prices has caused a corresponding increase in demand for small fuel efficient cars like the Fit. Sales of the old Fit from January to May of this year jumped 64 percent compared to 2007. Honda has now decided to bump production from 60,000 to 80,000 cars for the 2009 model year. The 2009 Fit has been rated at 28/34 mpg city/highway and will start at $14,620. U.S. production is limited because Honda only has capacity to build 500,000 Fits a year right now for the entire world, and if we get more in the U.S., someone else has to get less elsewhere in the world.
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